{"title":"Core Essentials","description":"\u003cp\u003e\u003cspan\u003eShop our collection of organic baby essentials - soft, breathable, and designed for everyday comfort. Made from pure organic cotton, these baby clothes wash beautifully and keep your little one cosy as they grow\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"pepi-cardigan-natural","title":"Pepi Cardigan","description":"Ko te taenga mai o te pepi he timatanga motuhake, he taonga ora hei whakanui, hei manaaki. Ehara nga kakahu tuatahi i te mea noa, engari he awhi mahana, he korero tuku iho e kawe ana i te aroha me te hononga ki te whanau.\n\nThe arrival of a baby is a special beginning, a treasured life to be celebrated and cherished. The first garments are not just clothing; they are a warm embrace, a story passed down, carrying love and a connection to family.\n\nOur Pepi Cardigan will keep your little one toastie throughout the winter months. Knitted with 100% organic cotton and featuring a garter stitch pattern, this classic cardigan can be worn on its own or as a layering piece. Pair with our Pepi Rompers for a matching outfit. \n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* garter stitch knit\n* corozo nut buttons\n* style NB11869","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876603171127,"sku":"9420076237482","price":50.0,"currency_code":"USD","in_stock":true},{"title":"0-3M","offer_id":50876603203895,"sku":"9420076237499","price":50.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":50876603236663,"sku":"9420076237505","price":50.0,"currency_code":"USD","in_stock":true},{"title":"6-12M","offer_id":50876603269431,"sku":"9420076237512","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/NB11869_Natural_PEPI_CARDIGAN.png?v=1785113340"},{"product_id":"lambskin-booties-cinnamon","title":"Lambskin Booties","description":"Cherished by parents and adored by little feet, our Lambskin Booties stand out as an essential piece for baby. 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These pants have soft elastic around the waist and a drawstring to ensure the perfect fit. Featuring a cuffed tapered leg that can be folded up or down. One of our most popular styles for every day wear, baby will be cosy and snug. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* Elastic and drawstring waist\n* Roll down cuff leg\n* NB11701","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":50876606153015,"sku":"9420021685290","price":24.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":50876606185783,"sku":"9420021685306","price":24.0,"currency_code":"USD","in_stock":true},{"title":"6-12M","offer_id":50876606218551,"sku":"9420021685313","price":24.0,"currency_code":"USD","in_stock":true},{"title":"1Y","offer_id":50876606251319,"sku":"9420021685320","price":24.0,"currency_code":"USD","in_stock":true},{"title":"2Y","offer_id":50876606284087,"sku":"9420021685337","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/DRAWSTRING_PANTS_Navy_Stripe-Web-front_cab769d9-8165-4d73-8bec-9c49926cf198.png?v=1762743159"},{"product_id":"cotton-knotted-beanie-natural","title":"Cotton Knotted Beanie","description":"Keep baby covered top to toe with our organic cotton accessories. The knotted beanie is adjustable to ensure the perfect fit, and is an essential to prevent heat loss.\n To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* Adjustable knotted top \n* Folded hem detail","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876612378935,"sku":"9420021645218","price":14.0,"currency_code":"USD","in_stock":false},{"title":"6-12M","offer_id":50876612411703,"sku":"9420021610803","price":14.0,"currency_code":"USD","in_stock":false},{"title":"0-6M","offer_id":50876612444471,"sku":"9420021610728","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/COTTON_KNOTTED_BEANIE_Natural-Web-front.png?v=1753753167"},{"product_id":"organic-cotton-merino-sleeping-bag-grey-marl-stripe","title":"Organic Cotton \u0026 Merino Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. Designed to provide the ultimate sleeping experience for baby, while still proving to be practical. No more wriggling out of the blankets for a better night’s sleep for the whole family. Designed with a travel slot so baby can be transported from cot to car seat to pram without the need to remove the sleeping bag. \n\nOur Organic Cotton and Merino Sleeping Bag has an organic cotton rib outer and certified ZQ merino wool lining. A long YKK zip opens from underneath the arm, allowing the sleeping bag to be opened right out for easy dressing, airing and laundering. Recommended for use in temperatures from 18-23 degrees.\n\n* 100% organic cotton outer \n* 100% certified ZQ merino wool lining\n* YKK snap domes on shoulder \n* Full zip feature \n* Travel slot \n* Meets New Zealand Children's Sleepwear Safety Regulations \n* Recommended for use in temperatures 18-23 degrees. \n* Comes with drawstring bag for easy travelling and storage \n* Caution: keep away from heat and flame\n* Style code NB11173","brand":"Nature Baby","offers":[{"title":"2Y","offer_id":50876638888247,"sku":"9420076260534","price":130.0,"currency_code":"USD","in_stock":false},{"title":"3-24M","offer_id":50876638921015,"sku":"9420076260480","price":116.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ORGANIC_COTTON_MERINO_SLEEPING_BAG_Grey_Marl_Stripe-Web-front_62cf7762-b48a-424a-87f0-5bc2297895db.png?v=1770772510"},{"product_id":"cotton-sleeping-bag-grey-marl-stripe","title":"Cotton Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. 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To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton \n* travel slot \n* YKK snap domes on shoulder \n* full zip feature \n* meets New Zealand Children's Sleepwear Safety Regulations \n* recommended for use in temperatures 22-30 degrees\n* comes with drawstring bag for easy travelling and storage \n* Caution: keep away from heat and flame","brand":"Nature Baby","offers":[{"title":"2Y","offer_id":50876676964663,"sku":"9420056390855","price":68.0,"currency_code":"USD","in_stock":false},{"title":"0-24M","offer_id":50876676997431,"sku":"9420056347071","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ORGANIC_COTTON_SLEEPING_BAG_Grey_Marl_Stripe-Web-front.png?v=1768873462"},{"product_id":"cotton-singlet-bodysuit-natural","title":"Cotton Singlet Bodysuit","description":"These are a favourite for hot summer days and for those living in warmer climates. 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A great option for newborns to help regulate their body temperature. \n\n* ZQ certified merino wool\n* 100% pure merino wool jersey, 18.9 microns, 195gsm\n* envelope neck \n* 2 button closure at legs for ease of dressing and nappy changes","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876736405815,"sku":"9420056363309","price":32.0,"currency_code":"USD","in_stock":false},{"title":"0-3M","offer_id":50876736438583,"sku":"9420056343264","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876736471351,"sku":"9420056343271","price":32.0,"currency_code":"USD","in_stock":false},{"title":"6-12M","offer_id":50876736504119,"sku":"9420056343288","price":32.0,"currency_code":"USD","in_stock":false},{"title":"1Y","offer_id":50876736536887,"sku":"9420056344971","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/MER_ESS_SINGLET_BODYSUIT_Natural-Web-front.png?v=1753753146"},{"product_id":"cotton-long-sleeve-bodysuit-tiki-print","title":"Cotton Long Sleeve Bodysuit","description":"An essential for the layette. 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They are a great way to introduce food or for teething, just wrap and tie a piece of fruit in the muslin and give to baby to suck and chew to ease gums. \n\n* 100% organic cotton muslin \n* overlocking edging in natural colour \n* 6 wipes per pack \n* size: 25 x 25cm","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":50876954116407,"sku":"9420021674416","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ORGANIC_MUSLIN_FACE_CLOTH_6_PACK_Natural-Web-front.png?v=1753753168"},{"product_id":"cotton-socks-grey-polka-dot","title":"Cotton Socks","description":"Bundle up little feet in these lovely and soft organic cotton socks! 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Features hand embroidered face detailing which makes each toy a little different and very special, and space for little one's name on the tag so their cuddle bunny remains theirs for as long as they need.\n \n\nComforters can be introduced at birth for cuddling and settling children, however, should not be left in the cot after the infant has fallen asleep until after 7 months of age*. \n\n* GOTS certified CU 862149\n* 100% organic cotton terry towelling, filled with 100% organic cotton wadding \n* size approx 30cm high by 23cm wide\n* machine washable\n* NB9804","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":50877188866359,"sku":"9420056383406","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/CASEY_CUDDLE_BUNNY_Nougat_Terry-Web-front.png?v=1753753157"},{"product_id":"cotton-long-sleeve-bodysuit-natural","title":"Cotton Long Sleeve Bodysuit","description":"An essential for the layette. 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