{"title":"30% Off","description":"\u003cp\u003eEnd of Season Sale: Enjoy 30% off organic baby clothes and toddler essentials. Shop certified organic cotton clothing, cozy sleepwear, and natural nursery bedding. Sustainable, thoughtfully made pieces for your little one's everyday needs.\u003c\/p\u003e","products":[{"product_id":"pepi-cardigan-natural","title":"Pepi Cardigan","description":"Ko te taenga mai o te pepi he timatanga motuhake, he taonga ora hei whakanui, hei manaaki. Ehara nga kakahu tuatahi i te mea noa, engari he awhi mahana, he korero tuku iho e kawe ana i te aroha me te hononga ki te whanau.\n\nThe arrival of a baby is a special beginning, a treasured life to be celebrated and cherished. The first garments are not just clothing; they are a warm embrace, a story passed down, carrying love and a connection to family.\n\nOur Pepi Cardigan will keep your little one toastie throughout the winter months. Knitted with 100% organic cotton and featuring a garter stitch pattern, this classic cardigan can be worn on its own or as a layering piece. Pair with our Pepi Rompers for a matching outfit. \n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* garter stitch knit\n* corozo nut buttons\n* style NB11869","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876603171127,"sku":"9420076237482","price":50.0,"currency_code":"USD","in_stock":true},{"title":"0-3M","offer_id":50876603203895,"sku":"9420076237499","price":50.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":50876603236663,"sku":"9420076237505","price":50.0,"currency_code":"USD","in_stock":true},{"title":"6-12M","offer_id":50876603269431,"sku":"9420076237512","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/NB11869_Natural_PEPI_CARDIGAN.png?v=1785113340"},{"product_id":"petal-top-golden-stripe","title":"Petal Top","description":"Crafted from airy, 100% organic cotton seersucker, this top is perfect for sunny days and playful moments. With soft elastic at the neckline for an easy, comfy fit and sweet frill details on the straps, it’s both stylish and practical. Pair it with your little one’s favorite bottoms for a breezy, cute outfit that’s ready for any adventure. \n\n* GOTS certified CU 862149\n* 100% organic cotton seersucker\n* Elastic at front and back neckline \n* Gathered frill details at straps","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":50876634890551,"sku":"9420076251518","price":34.0,"currency_code":"USD","in_stock":true},{"title":"1Y","offer_id":50876634923319,"sku":"9420076251525","price":34.0,"currency_code":"USD","in_stock":true},{"title":"2Y","offer_id":50876634956087,"sku":"9420076251532","price":34.0,"currency_code":"USD","in_stock":true},{"title":"3Y","offer_id":50876634988855,"sku":"9420076259491","price":34.0,"currency_code":"USD","in_stock":true},{"title":"4Y","offer_id":50876635021623,"sku":"9420076259507","price":34.0,"currency_code":"USD","in_stock":true},{"title":"5Y","offer_id":50876635054391,"sku":"9420076259514","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/PETAL_TOP_Golden_Stripe-Web-front.png?v=1768875389"},{"product_id":"cotton-drawstring-pants-periwinkle","title":"Cotton Drawstring Pants","description":"As babies spend most of their first weeks and months drifting in and out of sleep, they need comfortable clothes. These pants have soft elastic around the waist and a drawstring to ensure the perfect fit. Featuring a cuffed tapered leg that can be folded up or down. One of our most popular styles for every day wear, baby will be cosy and snug. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* Elastic and drawstring waist\n* Roll down cuff leg\n* NB11701","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":50876657533239,"sku":"9420076252416","price":24.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":50876657566007,"sku":"9420076252423","price":24.0,"currency_code":"USD","in_stock":true},{"title":"6-12M","offer_id":50876657598775,"sku":"9420076252430","price":24.0,"currency_code":"USD","in_stock":true},{"title":"1Y","offer_id":50876657631543,"sku":"9420076252447","price":24.0,"currency_code":"USD","in_stock":false},{"title":"2Y","offer_id":50876657664311,"sku":"9420076252454","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/DRAWSTRING_PANTS_Periwinkle-Web-front.png?v=1770689772"},{"product_id":"pointelle-kimono-bodysuit-posey-blossom-print","title":"Pointelle Kimono Bodysuit","description":"A great option for newborns to avoid having to pull garments over baby's head. Long raglan sleeves and a wrap-around style with a double layer at the front to keep baby’s chest warm. Easy to fasten with domes on the inside and outside, as well as the crotch and outside leg. Made in our beautiful Pointelle fabric that's super soft and stretchy, featuring a delicate nostalgic knit pattern. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton pointelle\n* easy snap YKK domes \n* raglan sleeves","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876668772663,"sku":"9420076252355","price":24.0,"currency_code":"USD","in_stock":false},{"title":"0-3M","offer_id":50876668805431,"sku":"9420076252362","price":24.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":50876668838199,"sku":"9420076252379","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/S_KIMONO_BODYSUIT_POINTELLE_Posey_Blossom_Print-Web-front_85d08688-ec98-4353-a741-3c3db135a042.png?v=1770082719"},{"product_id":"waffle-sleeping-bag-natural","title":"Waffle Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay comfortable throughout the night. 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Please wash with the zip closed on a delicate machine wash cycle\n* shaping garment while wet is recommended","brand":"Nature Baby","offers":[{"title":"0-24M","offer_id":50876709798199,"sku":"9420076216388","price":68.0,"currency_code":"USD","in_stock":false},{"title":"3-24M","offer_id":50876709830967,"sku":"9420076260541","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/WAFFLE_SLEEPING_BAG_Natural-Web-front.png?v=1754347723"},{"product_id":"dune-blanket-thyme-check","title":"Dune Blanket","description":"A beautiful and versatile blanket for all seasons. Made from knitted organic cotton yarn in a beautiful multi pattern.\nTo minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* bassinet 90cm x 100cm \n* cot 100cm x 130cm","brand":"Nature Baby","offers":[{"title":"Bassinet","offer_id":50876734177591,"sku":"9420056398073","price":82.0,"currency_code":"USD","in_stock":true},{"title":"Cot","offer_id":50876734210359,"sku":"9420056398080","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/DUNE_BLANKET_Thyme_Check-Web-front.png?v=1753753195"},{"product_id":"boxer-shorts-pointelle-thyme","title":"Boxer Shorts Pointelle","description":"A comfortable and classic style boxer short, with a soft elastic waistband and double layered front gusset. 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A generous sized wrap, super stretchy with multi-use for bedding, feeding and tummy time. They feature a contrasting natural stitch trim. Made from 100% organic cotton, these wraps are beautifully soft and breathable. To minimise shrinkage, this fabric has been pre-washed. Wraps also available in merino wool and muslin.\n\n* GOTS certified CU 862149\n* 100% organic cotton jersey\n* overlocked edge with contrasting stitching\n* size approx 100 x 100cm","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":50876741812535,"sku":"9420076257305","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/WRAP_Goose_Lullaby_Print-Web-front.png?v=1753753124"},{"product_id":"pointelle-camisole-bodysuit-posey-blossom-print","title":"Pointelle Camisole Bodysuit","description":"A sweet singlet bodysuit, perfect for layering in cooler months or as a simple summer suit. Made in our beautiful Pointelle cotton rib, this fabric is super soft and stretchy with a nostalgic thermal knit pattern. Features picot stitching and bow detail on the front. To minimise shrinkage, this fabric has been pre-washed. \n\n* GOTS certified CU 862149\n* 100% organic cotton pointelle\n* Picot stitching detail\n* Cotton bow detail\n* Easy snap YKK domes\n* NB11571","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876892938551,"sku":"9420076260237","price":22.0,"currency_code":"USD","in_stock":true},{"title":"0-3M","offer_id":50876892971319,"sku":"9420076260244","price":22.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876893004087,"sku":"9420076260251","price":22.0,"currency_code":"USD","in_stock":true},{"title":"6-12M","offer_id":50876893036855,"sku":"9420076260268","price":22.0,"currency_code":"USD","in_stock":false},{"title":"1Y","offer_id":50876893069623,"sku":"9420076260275","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/CAMISOLE_BODYSUIT_POINTELLE_Posey_Blossom_Print-Web-front.png?v=1768867833"},{"product_id":"river-tee-navy","title":"River Tee","description":"An essential crew neck tee in our beautiful organic cotton. The comfy fit, soft fabric, and simple design make this an easy everyday layer for both baby and toddler. 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A naturally light fabric, it allows for maximum air flow which is perfect for the warmer months. A handy multi purpose essential, as a light blanket, a shade from the sun, a cover while breast feeding or as a burp cloth.\n\n* GOTS certified CU 862149 \n* 100% organic cotton woven muslin\n* Double rolled hem\n* Approx 120 x 120cm","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":50876962636087,"sku":"9420076257473","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/MUSLIN_WRAP_Natural-Web-front.png?v=1753753125"},{"product_id":"river-tee-red","title":"River Tee","description":"An essential crew neck tee in our beautiful organic cotton. The comfy fit, soft fabric, and simple design make this an easy everyday layer for both baby and toddler. 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To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU862149 \n* 100% organic cotton jersey\n* key hole opening at back neck with dome closure\n* binding at neckline\n* gathered full sleeve\n* YKK dome closure at crotch","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":50877017751863,"sku":"9420076251136","price":28.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":50877017784631,"sku":"9420076251143","price":28.0,"currency_code":"USD","in_stock":true},{"title":"6-12M","offer_id":50877017817399,"sku":"9420076251150","price":28.0,"currency_code":"USD","in_stock":true},{"title":"1Y","offer_id":50877017850167,"sku":"9420076251167","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/FAYE_BODYSUIT_Strawberry_Blush_Print-Web-front.png?v=1768953548"},{"product_id":"triangle-bib-delphine-print","title":"Triangle Bib","description":"Designed to be worn all day - not just at meal times! 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Ehara nga kakahu tuatahi i te mea noa, engari he awhi mahana, he korero tuku iho e kawe ana i te aroha me te hononga ki te whanau.\n\nThe arrival of a baby is a special beginning, a treasured life to be celebrated and cherished. The first garments are not just clothing; they are a warm embrace, a story passed down, carrying love and a connection to family.\n\nOur Pepi Rompers will keep little toes toastie throughout the winter months. Knitted with 100% organic cotton and featuring a garter stitch pattern, these classic footed rompers are the perfect timeless piece for newborns. 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